Unilever Recruitment 2024

As a Senior Marketing Analyst at Unilever, you'll be the trusted data storyteller, deciphering market trends, consumer behavior, and campaign performance to inform strategic decision-making across our diverse portfolio of beloved brands. You'll be the bridge between data and action, translating insights into actionable recommendations that fuel marketing campaigns and optimize brand performance.

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Responsibilities

• Dive deep into data: Analyze market research, competitive intelligence, and campaign performance data using advanced analytical tools and techniques.
• Uncover hidden gems: Identify key trends, patterns, and insights that inform marketing strategies and decision-making.
• Craft compelling narratives: Translate complex data into clear, concise, and actionable insights that resonate with stakeholders across the organization.
• Become the brand champion: Develop comprehensive market and competitive analyses to support brand positioning, product development, and pricing strategies.
• Optimize for success: Track campaign performance, identify areas for improvement, and recommend data-driven optimizations to maximize effectiveness.
• Collaborate and influence: Partner with cross-functional teams, including marketing, sales, and brand management, to ensure data-driven decision-making aligns with business objectives.
• Stay ahead of the curve: Keep abreast of the latest marketing trends, data analysis tools, and consumer insights methodologies.

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Skills

• Minimum 5 years of experience in marketing analytics or a related field.
• Proven track record of successfully using data to inform marketing strategies and drive business results.
• Strong analytical skills and proficiency in data analysis tools (e.g., Tableau, Power BI, SQL).
• Excellent communication and presentation skills, with the ability to translate complex data into clear and actionable insights for diverse audiences.
• Strategic thinking and problem-solving skills, with the ability to identify opportunities and develop solutions based on data analysis.
• Passion for consumer insights and understanding of consumer behavior across various channels.
• Experience in the consumer goods industry or a related field is a plus.