Tata Play Recruitment 2023

Tata Play, a leading content distribution platform providing Pay TV and OTT services, is seeking a data-driven, analytical, and strategic Senior Marketing Analyst to join our dynamic team. As a Senior Marketing Analyst, you will play a crucial role in harnessing the power of data to drive informed marketing decisions, optimizing campaigns, and maximizing ROI.

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Responsibilities:

• Collect, analyze, and interpret marketing data from various sources, including customer relationship management (CRM) systems, social media platforms, and web analytics tools
• Develop and implement marketing dashboards and reporting tools to track key performance indicators (KPIs) and provide insights to marketing leadership
• Conduct market research and analyze competitor strategies to identify trends, opportunities, and potential threats
• Utilize data-driven insights to develop and optimize marketing campaigns, ensuring alignment with overall business objectives
• Provide recommendations for data-driven marketing strategies and initiatives to enhance brand awareness, customer acquisition, and retention

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Skills:

• Strong analytical and problem-solving skills, with the ability to identify patterns, extract meaningful insights from data, and develop data-driven solutions
• Proficiency in statistical analysis tools and techniques, including data mining, regression analysis, and predictive modeling
• Familiarity with business intelligence and reporting tools, such as Tableau, Power BI, or Qlik Sense
• Excellent communication and presentation skills, with the ability to convey complex data findings and recommendations to both technical and non-technical audiences
• Strong understanding of marketing principles and concepts, with the ability to translate data insights into actionable marketing strategies