Sony Recruitment 2024

As an ABM Manager at Sony, you'll wear multiple hats. You'll be a strategist, a relationship builder, and a growth champion, responsible for cultivating and managing high-value accounts across diverse industries. From identifying new business opportunities to nurturing existing relationships and negotiating profitable deals, you'll be the driving force behind Sony's success in key markets.

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Responsibilities

• Develop and implement comprehensive account-based marketing (ABM) strategies for assigned key accounts.
• Conduct in-depth research and analysis to identify decision-makers, understand their needs, and tailor personalized solutions.
• Build strong relationships with key contacts at target accounts, fostering trust and long-term partnerships.
• Develop and execute targeted marketing campaigns across various channels to engage key accounts.
• Manage the ABM funnel, from lead generation to deal closure, ensuring smooth sales cycles.
• Track and analyze campaign performance, providing data-driven insights for continuous improvement.
• Collaborate with internal teams, including sales, marketing, and product development, to ensure alignment and optimize results.
• Stay up-to-date on industry trends and competitor activity, adapting strategies as needed.

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Skills

• Minimum 5 years of experience in B2B marketing or sales, preferably within the technology or electronics industry.
• Proven track record of success in developing and implementing ABM strategies.
• Strong understanding of key account management principles and best practices.
• Excellent communication, presentation, and negotiation skills.
• Ability to build rapport and trust with stakeholders at all levels.
• Data-driven approach to decision-making with strong analytical skills.
• Excellent time management and organizational skills.
• Proficiency in CRM and marketing automation tools.