Sony Recruitment 2023-24

As an ABM Manager at Sony, you'll wear multiple hats. You'll be a strategist, a relationship builder, and a growth champion, responsible for cultivating and managing high-value accounts across diverse industries. From identifying new business opportunities to nurturing existing relationships and negotiating profitable deals, you'll be the driving force behind Sony's success in key markets.

Sony Jobs near me

Responsibilities

• Develop and implement comprehensive account-based marketing (ABM) strategies for assigned key accounts.
• Conduct in-depth research and analysis to identify decision-makers, understand their needs, and tailor personalized solutions.
• Build strong relationships with key contacts at target accounts, fostering trust and long-term partnerships.
• Develop and execute targeted marketing campaigns across various channels to engage key accounts.
• Manage the ABM funnel, from lead generation to deal closure, ensuring smooth sales cycles.
• Track and analyze campaign performance, providing data-driven insights for continuous improvement.
• Collaborate with internal teams, including sales, marketing, and product development, to ensure alignment and optimize results.
• Stay up-to-date on industry trends and competitor activity, adapting strategies as needed.

Sony Careers

Skills

• Minimum 5 years of experience in B2B marketing or sales, preferably within the technology or electronics industry.
• Proven track record of success in developing and implementing ABM strategies.
• Strong understanding of key account management principles and best practices.
• Excellent communication, presentation, and negotiation skills.
• Ability to build rapport and trust with stakeholders at all levels.
• Data-driven approach to decision-making with strong analytical skills.
• Excellent time management and organizational skills.
• Proficiency in CRM and marketing automation tools.