Paytm Recruitment 2024

As a Marketing Analyst at Paytm, you'll be at the heart of shaping our marketing strategies.

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Responsibilities:

• Dive deep into data: Analyze marketing campaign performance, user behavior, and market trends to identify insights and opportunities for optimization.
• Craft data-driven strategies: Develop and implement targeted marketing campaigns across various channels, including digital, social media, and offline.
• Measure and optimize: Track campaign performance using advanced analytics tools, identify areas for improvement, and recommend data-driven solutions.
• Stay ahead of the curve: Stay updated on the latest marketing trends and technologies to ensure Paytm remains at the forefront of the fintech industry.

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Skills 

• Bachelor's degree in Marketing, Business Analytics, Statistics, or a related field.
• Strong analytical skills with proficiency in data analysis tools like Excel, SQL, and Tableau.
• Excellent communication and presentation skills, with the ability to translate complex data into actionable insights.
• Experience in developing and executing marketing campaigns across various channels (digital, social media, etc.) is a plus.
• Passion for the fintech industry and a deep understanding of Paytm's products and services are desirable.