Nykaa Recruitment 2024

As a Product Marketing Manager at Nykaa, you'll be the voice of our products, weaving compelling stories that resonate with our diverse customer base.

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Responsibilities

• Developing and executing strategic product marketing campaigns: Craft data-driven campaigns across various channels (digital, social media, influencer marketing) to launch new products, drive sales, and build brand awareness.
• Collaborating with cross-functional teams: Work closely with product development, merchandising, and design teams to ensure seamless product launches and consistent brand messaging.
• Content creation and storytelling: Develop engaging product descriptions, website copy, social media content, and other marketing materials that capture the essence of each product and connect with our audience.
• Competitive analysis and market research: Stay ahead of industry trends and competitor activity, identifying opportunities and informing product marketing strategies.
• Analyzing campaign performance and reporting: Track key metrics and generate reports to evaluate campaign effectiveness and optimize future initiatives.
• Staying ahead of the curve: Embrace new technologies and marketing trends, constantly innovating and exploring new ways to reach and engage beauty enthusiasts.

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Skills

• Bachelor's degree in Marketing, Communication, or a related field (required).
• 2+ years of experience in product marketing, preferably within the beauty or e-commerce industry.
• Strong understanding of digital marketing channels and campaign execution.
• Excellent written and verbal communication skills, with the ability to craft compelling narratives and tailor messaging to diverse audiences.
• Proficiency in content creation tools (e.g., copywriting software, design platforms).
• Data-driven approach and analytical skills.
• Ability to work independently, manage multiple priorities, and meet deadlines in a fast-paced environment.
• Passion for the beauty industry and a deep understanding of Nykaa's brand values (highly desirable).