Nykaa Recruitment 2023

Nykaa, a leading online retailer for beauty and wellness products in India, is seeking a dynamic, creative, and results-oriented Marketing Specialist to join our dynamic team. As a Marketing Specialist, you will play a crucial role in developing and executing innovative marketing campaigns, creating engaging content, and contributing to the overall success of Nykaa's marketing initiatives.

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Responsibilities

• Conduct market research and analyze trends to identify target audiences, marketing opportunities, and potential challenges
• Develop and execute marketing campaigns across various channels, including digital, social media, email, and print
• Create engaging and shareable content tailored for Nykaa's platform, aligning with our brand voice and marketing objectives
• Manage and optimize Nykaa's social media presence, responding to customer inquiries, monitoring brand sentiment, and engaging with followers
• Track and analyze campaign performance, identifying trends, areas for improvement, and providing insights to drive campaign effectiveness
• Assist in the management of Nykaa's influencer marketing program, identifying and collaborating with relevant influencers

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Skills

• Strong understanding of marketing principles and concepts, with the ability to translate marketing strategies into actionable plans and campaigns
• Excellent content creation skills, with the ability to produce compelling and shareable written and visual content
• Proficient in Microsoft Office Suite and relevant marketing software, including Adobe Creative Suite and social media management tools
• Strong communication and interpersonal skills, with the ability to interact effectively with colleagues, manage inquiries, and convey information clearly
• Ability to work independently and as part of a team, with a collaborative and results-oriented approach