Nykaa Recruitment 2023-24

Nykaa, India's leading online beauty and lifestyle destination, is seeking a passionate and strategic Product Marketing Manager to join our dynamic team in North Dumdum, West Bengal. In this exciting role, you'll be the voice of our hottest beauty brands, crafting compelling narratives and driving product awareness that fuels customer obsession.

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Responsibilities:

• Champion Brand Advocacy: Develop and execute comprehensive marketing campaigns that bring our diverse product portfolio to life, igniting customer excitement and brand loyalty.
• Content Creation Connoisseur: Craft captivating product descriptions, website copy, and social media content that resonates with our beauty-loving audience.
• Data-Driven Decisions: Analyze campaign performance, track market trends, and leverage insights to optimize your marketing strategies for maximum impact.
• Influencer Whisperer: Collaborate with beauty influencers and bloggers to create authentic and engaging content that drives brand awareness and product sales.
• Launch Mastermind: Orchestrate successful product launches, ensuring seamless execution and generating buzz across all channels.
• Collaboration Champion: Work closely with cross-functional teams (product development, design, sales) to ensure a unified and impactful brand experience.

Nykaa Careers

Skills:

• A marketing whiz with at least 3 years of experience in product marketing, ideally within the beauty or lifestyle industry.
• A creative storyteller with a knack for crafting compelling narratives that resonate with diverse audiences.
• A data enthusiast who thrives on analyzing insights and using them to inform strategic decisions.
• A social media savvy individual who understands the power of influencer marketing and content creation.
• A highly organized and detail-oriented individual with excellent project management skills.
• A passionate advocate for the beauty industry, with a deep understanding of current trends and consumer preferences.