Nykaa Careers

Do you have a passion for emerging technologies and their power to transform marketing? Are you a data enthusiast with a knack for translating insights into impactful campaigns? If you dream of being at the forefront of marketing innovation for a leading beauty and fashion e-commerce platform like Nykaa, then the Marketing Technologist role could be your perfect match!

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Responsibilities

• Partner with marketing teams to identify opportunities and implement marketing automation tools, platforms, and solutions.
• Stay updated on emerging marketing technologies (AI, AR/VR, voice search) and assess their potential for Nykaa's marketing strategies.
• Manage and optimize marketing campaigns across various channels, analyzing data to measure performance and identify areas for improvement.

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Nykaa Careers

Skills

• Bachelor's degree in Marketing, Computer Science, Information Technology, or a related field (preferred).
• 2-4 years of experience in marketing technology, digital marketing, or a related field (a plus).
• Strong understanding of marketing automation platforms, marketing analytics tools, and data visualization techniques.
• Proficiency in SQL queries and basic programming languages (e.g., Python) (a plus).
• Excellent analytical and problem-solving skills, with the ability to translate data into actionable insights.
• Strong communication and presentation skills, able to explain complex technical concepts to non-technical audiences.
• Passion for the beauty and fashion industry and understanding of Nykaa's brand and target audience (a plus).

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