Meesho Recruitment

Do you possess a passion for leveraging technology to drive innovative marketing solutions? Are you a data-driven problem solver with a keen understanding of the digital marketing landscape? If you thrive in a dynamic environment and relish the challenge of exceeding business objectives through strategic use of technology, then joining Meesho as a Marketing Technologist could be the ideal platform to make your mark in the rapidly evolving world of e-commerce.

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Responsibilities:

Collaborate with marketing teams to understand campaign goals and objectives, and translate them into actionable MarTech strategies.
Evaluate and recommend the most appropriate MarTech tools and platforms (e.g., marketing automation, CRM, analytics) to achieve desired outcomes.
Implement and manage marketing automation workflows, ensuring seamless campaign execution and efficient lead nurturing.
Develop and maintain marketing dashboards and reports, utilizing data visualization tools to track campaign performance and provide actionable insights to stakeholders.
Stay updated on the latest MarTech trends and innovations, continuously seeking opportunities to integrate new technologies into the marketing stack.
Collaborate with IT and data teams to ensure seamless integration of MarTech tools with existing systems and infrastructure.
Contribute to the development and implementation of a data-driven marketing culture within the organization.
Analyze marketing data to identify trends, optimize campaign performance, and measure marketing ROI (return on investment).

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Skills:

Strong proficiency in marketing automation platforms (e.g., Marketo, Hubspot, Salesforce Marketing Cloud).
Experience with data analysis tools and techniques (e.g., Google Analytics, Tableau).
Excellent communication, interpersonal, and collaboration skills.
Ability to work independently and as part of a fast-paced team.
Problem-solving and critical thinking skills, with a data-driven approach to decision-making.
Passion for marketing and understanding of social commerce landscape (a plus).

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