Marketing Technologist

At Meesho, our Marketing Technologists are more than just tech wizards; they are strategic collaborators and marketing champions. They bridge the gap between marketing and technology, utilizing their expertise in marketing automation platforms, data analytics, and campaign management to deliver impactful results. They stay ahead of the curve with emerging marketing technologies, experiment with innovative solutions, and translate data insights into actionable strategies that reach the right audience at the right time. As part of our marketing team, you'll play a crucial role in shaping Meesho's marketing presence, driving user engagement, and propelling the company's continued success in the dynamic social commerce landscape.

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Responsibilities:

Manage and optimize marketing automation platforms, streamlining campaign workflows and ensuring efficient execution.
Develop and implement marketing campaigns across various channels (email, social media, push notifications, etc.), leveraging automation tools for personalized messaging and targeted outreach.
Analyze marketing campaign data to measure performance, identify trends, and derive actionable insights.
Collaborate with marketing, design, and product teams to develop and implement data-driven marketing strategies.
Stay updated on emerging marketing technologies and trends, recommending and implementing innovative solutions to enhance campaign effectiveness.
Support with A/B testing and experimentation to optimize marketing campaigns and improve user experience.
Generate reports and presentations to communicate marketing performance and data-driven recommendations to stakeholders.
Contribute to the development and maintenance of marketing technology infrastructure and processes.

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Skills:

Strong proficiency in marketing automation platforms (e.g., Marketo, Hubspot, Salesforce Marketing Cloud).
Experience with data analysis tools and techniques (e.g., Google Analytics, Tableau).
Excellent communication, interpersonal, and collaboration skills.
Ability to work independently and as part of a fast-paced team.
Problem-solving and critical thinking skills, with a data-driven approach to decision-making.
Passion for marketing and understanding of social commerce landscape (a plus).

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