Lenskart Recruitment 2024

As a Marketing Research Analyst at Lenskart, you'll be the data detective, the insights guru, and the strategic navigator for our marketing team. You'll delve into customer data, market trends, and competitor analysis to uncover hidden gems, identify growth opportunities, and inform data-driven marketing decisions that propel Lenskart to the forefront of the eyewear industry.

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Responsibilities

• Conduct market research studies, surveys, and focus groups to gather insights into customer preferences, buying behaviors, and brand perception.
• Analyze quantitative and qualitative data using statistical tools and software to identify trends, patterns, and actionable insights.
• Prepare comprehensive reports and presentations, effectively communicating research findings and recommendations to stakeholders.
• Stay updated on industry trends, competitor activities, and consumer behavior to inform strategic marketing initiatives.
• Collaborate with marketing, product, and other teams to translate research findings into actionable steps that drive business growth.

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Skills

• Bachelor's degree in Marketing, Statistics, Economics, or a related field.
• Strong analytical skills with proficiency in data analysis tools and software (e.g., SPSS, R, Excel).
• Excellent communication and written skills, effectively presenting complex data insights to diverse audiences.
• Ability to work independently and manage multiple projects simultaneously in a fast-paced environment.
• Problem-solving skills and a curious mind, always seeking to uncover hidden patterns and valuable insights from data.