Lenovo Recruitment 2023-24

Lenovo is currently seeking a creative and results-oriented Digital Marketing Strategist to join its team. Digital Marketing Strategists play a crucial role in developing and executing digital marketing strategies that drive brand awareness, generate leads, and increase sales. They are responsible for conducting market research, analyzing data, and developing strategic recommendations to Lenovo's marketing team.

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Responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with Lenovo's overall business objectives.
• Conduct market research to understand customer behavior, market trends, and competitor activities.
• Analyze data from various sources, including website analytics, social media analytics, and search engine optimization (SEO) tools, to identify trends and patterns.
• Develop and manage digital marketing campaigns across various channels, including search engine marketing (SEM), social media marketing, and content marketing.
• Create and manage high-quality digital marketing content, including blog posts, infographics, and social media posts.
• Track and analyze the performance of digital marketing campaigns using data-driven insights to optimize strategies and maximize ROI.
• Stay up-to-date on industry trends and emerging technologies to maintain Lenovo's competitive edge.

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Skills

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 3+ years of experience in a digital marketing or marketing analytics role.
• Proven track record of success in developing and executing digital marketing strategies that drive results.
• Strong understanding of digital marketing principles and practices, with a focus on SEO, SEM, and social media marketing.
• Experience with digital marketing analytics tools, such as Google Analytics and Adobe Analytics.
• Excellent communication, writing, and presentation skills.
• Ability to work independently and as part of a team.
• Passion for digital marketing and a creative mindset.