Infosys Recruitment 2023

The Product Marketing Manager is responsible for developing and executing marketing strategies for Infosys' products and solutions. This includes conducting market research, developing product positioning and messaging, creating marketing collateral, and managing product launches. The ideal candidate will have a strong understanding of the technology industry, as well as experience in product marketing.

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Responsibilities:

• Conduct market research to identify opportunities for Infosys' products and solutions.
• Develop product positioning and messaging that resonates with target audiences.
• Create marketing collateral, such as brochures, white papers, and case studies.
• Manage product launches, including developing go-to-market strategies and executing marketing campaigns.
• Work with product management, sales, and engineering teams to ensure that marketing activities are aligned with business goals.
• Track and measure the effectiveness of marketing campaigns.

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Skills:

• Strong understanding of the technology industry.
• Experience in product marketing.
• Excellent communication and writing skills.
• Ability to work independently and as part of a team.
• Analytical and problem-solving skills.
• Proficiency in Microsoft Office Suite.

Qualifications:

• Bachelor's degree in marketing, business, or a related field.
• 3+ years of experience in product marketing.
• Experience in the technology industry is a plus.