Indigo Recruitment 2023

IndiGo is currently seeking a dynamic and results-oriented Customer Marketing Manager to join its team. Customer Marketing Managers play a crucial role in developing and executing customer marketing strategies that drive customer engagement, loyalty, and advocacy. They are responsible for understanding customer needs, developing targeted marketing campaigns, and measuring campaign performance.

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Responsibilities:

• Develop and implement comprehensive customer marketing strategies aligned with IndiGo's overall business objectives.
• Conduct customer research to understand customer needs, preferences, and behaviors.
• Develop customer personas and segmentation strategies to target marketing efforts effectively.
• Create and execute targeted marketing campaigns across various channels, including email, social media, and digital advertising.
• Manage customer data and insights to personalize marketing messages and experiences.
• Measure and analyze customer marketing campaign performance using data-driven insights to optimize strategies and maximize ROI.
• Stay up-to-date on industry trends and emerging technologies to maintain IndiGo's competitive edge.

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Skills:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in a customer marketing or marketing management role.
• Proven track record of success in developing and executing customer marketing strategies that drive results.
• Strong understanding of customer marketing principles and practices, with a focus on digital marketing channels.
• Experience with customer data management (CDM) and marketing automation tools.
• Excellent communication, writing, and presentation skills.
• Ability to work independently and as part of a team.
• Passion for customer marketing and customer-centricity.