Indigo Recruitment 2023

As a Marketing Specialist at Indigo, you will play a crucial role in developing and implementing marketing campaigns that drive brand awareness, increase passenger traffic, and promote Indigo's services. You will be involved in various aspects of marketing, from content creation to campaign execution and analysis.

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Responsibilities:

• Develop and implement marketing campaigns across various channels (online, offline, social media).
• Create engaging content (blog posts, articles, social media posts) about Indigo's services and offers.
• Manage Indigo's social media channels and engage with followers.
• Collaborate with other departments (sales, communication, design) to ensure marketing campaigns are aligned with overall business objectives.
• Conduct market research and stay up-to-date on the latest marketing trends.
• Analyze the effectiveness of marketing campaigns and make data-driven recommendations.
• Monitor competitors' marketing activities and identify opportunities for differentiation.
• Prepare and present reports on marketing performance and campaign results.
• Manage marketing budgets and resources efficiently.

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Skills:

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum 2-3 years of experience in marketing or a related role.
• Strong understanding of marketing principles and best practices.
• Excellent writing and communication skills.
• Proficient in social media management tools and platforms.
• Strong analytical and problem-solving skills.
• Ability to work independently and as part of a team.
• Creative and innovative mindset.
• Passion for aviation and marketing.
• Understanding of the Indian travel and tourism industry.