Hyundai Motor Recruitment 2023-24

As a Market Researcher at Hyundai Motor, you'll be the bridge between understanding customer needs and shaping the future of mobility. You'll conduct in-depth research to analyze market trends, competitor strategies, and customer preferences, providing valuable insights that drive strategic decision-making across Hyundai's diverse operations.

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Responsibilities

• Conduct quantitative and qualitative research using various methodologies (surveys, interviews, focus groups) to gather data on market trends, customer preferences, and competitor activity.
• Analyze data using statistical tools and software to identify key insights and draw actionable conclusions.
• Prepare comprehensive reports and presentations to communicate research findings to stakeholders across departments.
• Stay up-to-date on the latest automotive industry trends, technologies, and regulations.
• Identify and track emerging market opportunities to inform product development and marketing strategies.
• Collaborate with internal teams, including marketing, sales, and product development, to ensure research aligns with business objectives.

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Skills

• Bachelor's degree in Marketing, Market Research, Business Administration, or a related field.
• Minimum 2-3 years of experience in market research, preferably within the automotive industry.
• Strong analytical and data interpretation skills.
• Excellent communication, presentation, and interpersonal skills.
• Proficiency in market research methodologies and statistical analysis tools.
• Ability to work independently and as part of a team in a fast-paced environment.
• Passion for the automotive industry and a keen interest in understanding consumer behavior.