Hero Recruitment 2023

Hero Account-Based Marketing Managers are responsible for developing and executing Account-Based Marketing (ABM) campaigns and strategies to drive pipeline and revenue from a key accounts list. They work closely with sales and marketing teams to create and implement personalized ABM campaigns that target and engage key accounts throughout the sales cycle. Hero Account-Based Marketing Managers also play a key role in measuring and analyzing the results of ABM campaigns to ensure that they are meeting their goals.

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Responsibilities

• Develop and execute ABM campaigns and strategies to drive pipeline and revenue from a key accounts list
• Work closely with sales and marketing teams to create and implement personalized ABM campaigns that target and engage key accounts throughout the sales cycle
• Manage and nurture relationships with key accounts
• Develop and deliver ABM content and messaging
• Measure and analyze the results of ABM campaigns to ensure that they are meeting their goals

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Skills

• Strong understanding of ABM principles and practices
• Experience with ABM platforms and tools
• Experience with CRM and marketing automation systems
• Excellent communication and interpersonal skills
• Ability to work independently and as part of a team

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