Havells Recruitment 2024

As a Marketing Analyst, you will play a key role in gathering and analyzing market data, identifying trends, and developing actionable insights to inform strategic marketing decisions. You will be the bridge between data and action, using your analytical skills to drive effective marketing campaigns and optimize our brand presence across various channels.

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Responsibilities:

• Market Research & Analysis: Conduct in-depth research on market trends, competitor activity, and customer behavior to understand the competitive landscape and identify potential opportunities.
• Data Analysis & Reporting: Analyze market data using quantitative and qualitative methods to extract meaningful insights and develop comprehensive reports for senior management.
• Campaign Performance Tracking & Optimization: Monitor the performance of marketing campaigns across various channels (online, offline) and recommend data-driven strategies for improvement.
• Budgeting & Forecasting: Assist in developing marketing budgets and forecasts based on market research and historical data.
• Competitive Intelligence: Gather and analyze information about competitors' marketing strategies and product offerings to inform our own competitive advantage.
• Communication & Collaboration: Effectively communicate complex data and insights to stakeholders across various departments, including marketing, sales, and product development.

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Skills

• Bachelor's degree in Marketing, Business Administration, Statistics, Economics, or a related field.
• Minimum 2-3 years of experience in market research, marketing analytics, or a similar role.
• Strong analytical and problem-solving skills.
• Proficiency in data analysis tools (Excel, Tableau, SQL, etc.).
• Excellent communication, written and verbal, to effectively present findings and recommendations.
• Ability to work independently and manage multiple projects simultaneously.
• Strong attention to detail and accuracy.
• Passion for the consumer goods industry and understanding of the electrical equipment market a plus.