Emami Recruitment

As our Marketing Communications Manager, you'll be the architect of impactful communication strategies, bringing Emami's diverse brands to life through engaging storytelling and targeted campaigns. From managing public relations and media outreach to developing creative content and overseeing digital marketing initiatives, you'll wear many hats, becoming the voice that shapes brand perception and fuels consumer connections.

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Responsibilities:

Develop and implement comprehensive marketing communication strategies for assigned Emami brands, aligned with overall brand objectives and market trends.
Manage media relations, actively engage with journalists and influencers, and secure positive press coverage.
Craft compelling brand narratives and messaging across various channels, including press releases, social media content, website copy, and marketing materials.
Oversee the creation and execution of impactful digital marketing campaigns, driving brand awareness, engagement, and website traffic.
Analyze campaign performance, track key metrics, and adapt strategies based on data insights.
Collaborate with internal teams across marketing, sales, and product development to ensure brand consistency and message alignment.
Stay up-to-date on industry trends and best practices in marketing communications, digital marketing, and public relations.

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Skills:

Minimum Bachelor's degree in Marketing, Communications, Journalism, or a related field (experience in FMCG or healthcare marketing is a plus!).
Proven track record of developing and executing successful marketing communication campaigns across various channels.
Strong writing and editing skills, with the ability to create engaging and persuasive content in diverse formats.
Excellent communication and interpersonal skills, adept at building relationships with media, influencers, and internal stakeholders.
Proficiency in digital marketing tools and platforms (social media management, content marketing platforms, analytics tools).
A strategic thinker with a data-driven approach to decision-making.
The ability to work independently and as part of a team in a fast-paced environment.
A positive and proactive attitude with a passion for creativity and storytelling.

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