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As a Marketing Research Analyst at Dhani, you'll be our resident data guru, playing a crucial role in informing our marketing decisions and ensuring we stay ahead of the curve in the ever-evolving digital landscape. From conducting market research and analyzing customer behavior to interpreting data and crafting compelling reports, you'll be the bridge between raw information and actionable insights that drive successful marketing campaigns.

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Responsibilities

• Data Detective: Conduct market research using various methodologies (surveys, interviews, secondary data analysis) to understand customer needs, preferences, and competitor activities.
• Insights Alchemist: Analyze quantitative and qualitative data to identify key trends, patterns, and insights that inform marketing strategies and campaign development.
• Storyteller with Numbers: Craft clear, concise, and data-driven reports that effectively communicate research findings and recommendations to stakeholders across the organization.
• Competitive Edge Champion: Monitor competitor activity and market trends, providing insights and recommendations to stay ahead of the competition.
• Communication Catalyst: Present research findings and recommendations to internal teams, ensuring effective communication and collaboration.
• Stay Curious: Keep yourself updated on the latest market research methodologies and tools, continuously seeking new ways to gather and analyze data.

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Skills

• Master's degree in Marketing Research, Business Analytics, or a related field preferred.
• 2+ years of experience in market research or a related role.
• Strong analytical skills with proficiency in data analysis tools and techniques (e.g., SPSS, Excel).
• Excellent written and verbal communication skills, with the ability to present complex data in a clear and concise manner.
• Ability to work independently and as part of a team in a fast-paced environment.
• Strong attention to detail and a commitment to accuracy in data analysis.
• Passion for the financial services industry and a deep understanding of digital marketing trends is a plus

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