Colgate Recruitment 2023

Colgate-Palmolive, a global leader in oral care, personal care, home care, and pet nutrition, is seeking a creative and strategic Content Marketing Manager to join our dynamic team. As a Content Marketing Manager, you will play a pivotal role in developing and executing a comprehensive content marketing strategy to promote Colgate's products and services, drive brand awareness, and engage our target audience across various digital channels.

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Responsibilities:

• Develop and implement a data-driven content marketing strategy aligned with Colgate's overall business objectives and target audience segmentation
• Oversee the creation and curation of engaging and high-quality content, including blog posts, articles, social media posts, videos, and infographics
• Manage a team of content creators and editors, providing guidance, mentorship, and performance management
• Optimize content for search engines (SEO) to improve website visibility and organic traffic
• Track and analyze content performance using various metrics, such as website traffic, engagement rates, and social media reach
• Collaborate with cross-functional teams, including marketing, sales, and product development, to ensure alignment and achieve marketing objectives

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Skills:

• Strong understanding of content marketing principles, methodologies, and best practices
• Proven track record of developing and executing successful content marketing campaigns
• Excellent writing and editing skills, with the ability to create engaging and informative content for various audiences
• Creative and innovative approach to content development and storytelling
• Strong understanding of SEO principles and techniques
• Proficient in various content marketing tools and technologies, including Adobe Creative Suite, social media platforms, and content management systems (CMS)
• Excellent communication and presentation skills, with the ability to convey complex marketing concepts clearly and persuasively
• Excellent leadership and team management skills, with the ability to motivate, coach, and develop a team of content creators