Colgate Recruitment 2023-24

We are seeking a passionate and strategic Digital Marketing Strategist to join our growing team. As a Digital Marketing Strategist, you will be responsible for developing and executing comprehensive digital marketing campaigns across various channels, including social media, search engine optimization (SEO), pay-per-click (PPC) advertising, and email marketing. You will also be responsible for analyzing campaign performance and identifying opportunities for improvement.

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Responsibilities:

• Develop and implement integrated digital marketing campaigns aligned with Colgate's overall marketing objectives.
• Manage and optimize social media campaigns across various platforms (e.g., Facebook, Instagram, Twitter).
• Create and manage SEO campaigns to improve website visibility in search engine results.
• Develop and execute PPC advertising campaigns on platforms like Google Ads and Bing Ads.
• Design and implement email marketing campaigns to nurture leads and drive sales.
• Analyze campaign performance data and identify areas for improvement.
• Stay up-to-date on the latest digital marketing trends and technologies.
• Collaborate with other marketing and cross-functional teams to ensure campaign success.
• Track and report on key performance indicators (KPIs).
• Manage digital marketing budgets.

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Skills:

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 3-5 years of experience in digital marketing or a related field.
• Proven track record of success in developing and executing successful digital marketing campaigns.
• Strong understanding of digital marketing channels, including social media, SEO, PPC advertising, and email marketing.
• Excellent analytical and problem-solving skills.
• Strong communication and interpersonal skills.
• Proficient in Microsoft Office Suite and other relevant software tools.
• Experience with marketing automation platforms is a plus.
• A passion for Colgate's brands and mission is a plus.