Airtel Recruitment 2023-24

As a Marketing Technologist at Airtel, you'll be the bridge between cutting-edge technology and creative marketing. You'll leverage your expertise in marketing automation, data analysis, and campaign optimization to deliver personalized experiences for Airtel's diverse customer base.

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Responsibilities

• Implement and manage marketing automation platforms and tools to streamline campaign execution and data analysis.
• Develop and execute targeted marketing campaigns across various digital channels, including social media, email, and web.
• Analyze marketing data to gain insights into customer behavior and campaign performance.
• Optimize campaigns based on data-driven insights to improve engagement and conversion rates.
• Stay up-to-date on the latest marketing technologies and trends, recommending and implementing relevant tools and strategies.
• Collaborate with cross-functional teams, including marketing, creative, and IT, to ensure seamless campaign execution.
• Develop and maintain technical documentation for marketing automation platforms and processes.

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Skills

• Bachelor's degree in Marketing, Computer Science, or a related field.
• Minimum 2-3 years of experience in marketing technology or a similar role.
• Strong understanding of marketing automation platforms and tools (e.g., Salesforce Marketing Cloud, Adobe Marketing Cloud).
• Proficiency in data analysis and reporting using tools like SQL, Tableau, or Power BI.
• Excellent communication and presentation skills.
• Ability to work independently and as part of a team in a fast-paced environment.
• Passion for the telecommunications industry and a deep understanding of Airtel's brand.