Lenskart Recruitment 2023

Lenskart is currently looking for a dynamic and experienced Product Marketing Manager to join their growing team. In this role, you will be responsible for developing and executing go-to-market strategies for new and existing products, driving product awareness and adoption, and maximizing product revenue.

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Responsibilities

• Develop and execute comprehensive product marketing strategies for new and existing products.
• Conduct market research and competitor analysis to identify opportunities for product growth.
• Create compelling product messaging and positioning.
• Develop and manage product launch plans.
• Manage and execute marketing campaigns across various channels, including social media, email marketing, and influencer marketing.
• Track and measure the performance of marketing campaigns and make adjustments as needed.
• Create reports and presentations to communicate product marketing results to stakeholders.
• Collaborate with cross-functional teams, including product development, sales, and customer service, to ensure the success of product launches.
• Stay up-to-date on the latest trends in product marketing and digital marketing.

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Skills

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum 3 years of experience in product marketing or a related field.
• Proven track record of success in launching and marketing new products.
• Strong understanding of marketing principles and best practices.
• Excellent communication and presentation skills.
• Strong analytical and problem-solving skills.
• Ability to work independently and as part of a team.
• Passion for the eyewear industry and a desire to make a real impact.
• Experience in the e-commerce industry is a plus.