Zomato Recruitment 2023

Zomato, India's leading food delivery and restaurant discovery platform, is seeking a strategic and results-oriented Marketing Manager to join our dynamic team. As a Marketing Manager, you will play a pivotal role in developing and executing innovative marketing campaigns to promote Zomato's products and services, drive customer acquisition and engagement, and enhance brand awareness. You will be responsible for overseeing the entire marketing lifecycle, from concept development to campaign execution and performance measurement.

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Responsibilities:

• Develop and implement comprehensive marketing strategies aligned with Zomato's overall business objectives and target audience segmentation
• Oversee the development and execution of multi-channel marketing campaigns, including digital, social media, print, and outdoor advertising
• Manage and optimize paid advertising campaigns across various platforms, including Google Ads, Facebook Ads, and Amazon Marketing Services
• Create compelling marketing content, including social media posts, blog articles, email newsletters, and landing pages
• Analyze marketing campaign performance, track key metrics, and provide data-driven insights to optimize campaign effectiveness
• Manage and collaborate with a team of marketing specialists, providing guidance, mentorship, and performance management
• Stay up-to-date on industry trends, emerging technologies, and competitor strategies to inform marketing strategies and initiatives
• Collaborate with cross-functional teams, including product, sales, and customer service, to ensure alignment and achieve marketing objectives

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Skills:

• Proven track record of developing and executing successful marketing campaigns across various channels
• Strong understanding of marketing principles, methodologies, and best practices
• Excellent research and analytical skills, with the ability to gather, interpret, and present data effectively
• Creative and innovative approach to marketing problem-solving
• Proficient in various marketing tools and technologies, including Adobe Creative Suite, Google Analytics, and social media platforms
• Strong communication and presentation skills, with the ability to convey complex marketing concepts clearly and persuasively
• Excellent leadership and team management skills, with the ability to motivate, coach, and develop a team of marketing specialists