Flipkart Recruitment 2023

Flipkart, India's leading e-commerce marketplace, is seeking a strategic and results-oriented Product Marketing Manager to join our dynamic team and play a pivotal role in shaping the future of Flipkart's product marketing strategy and driving brand awareness. As a Product Marketing Manager, you will be responsible for developing and executing comprehensive product marketing plans, creating compelling marketing narratives, and managing the go-to-market process for new products and features.

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Responsibilities:

• Develop and implement comprehensive product marketing plans aligned with Flipkart's overall marketing objectives
• Conduct market research and analysis to identify target audiences, market trends, and competitor strategies
• Craft compelling product positioning and messaging that resonates with target audiences
• Create and distribute high-quality marketing materials, such as product brochures, presentations, and social media posts
• Manage the go-to-market process for new products and features, ensuring seamless launch and adoption
• Analyze product marketing performance data to measure campaign effectiveness, identify areas for improvement, and make data-driven recommendations
• Stay up-to-date with the latest digital marketing trends, tools, and platforms

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Skills:

• Strong understanding of product marketing principles, strategies, and best practices
• Proven track record of successfully developing and executing product marketing campaigns
• Expertise in creating compelling and consistent product messaging
• Strong understanding of digital marketing principles and best practices
• Experience with content management systems (CMS) such as WordPress
• Excellent written and verbal communication skills
• Ability to manage multiple projects and deadlines simultaneously
• Ability to work independently and as part of a team