Marketing Project Manager

Are you a marketing maestro with a passion for creating buzzworthy campaigns and driving brand growth? Do you thrive in a fast-paced environment and possess the strategic thinking and organizational skills to manage diverse projects? If you're an ice cream enthusiast with a knack for connecting with consumers, then joining Vadilal as a Marketing Project Manager could be the perfect blend of your skills and passion!

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Responsibilities:

Develop and execute comprehensive marketing campaigns for assigned Vadilal ice cream products, aligning with brand objectives and business goals.
Conduct market research and competitor analysis to identify consumer trends and opportunities.
Manage all aspects of the marketing project life cycle, from ideation and planning to execution and measurement.
Lead and collaborate with cross-functional teams (design, sales, brand) to ensure seamless campaign execution and brand consistency.
Negotiate and manage marketing budgets, ensuring efficient allocation of resources and maximizing ROI.
Develop and manage creative assets, including packaging, advertising materials, and digital content.
Analyze campaign performance metrics, drawing insights to refine strategies and optimize future campaigns.
Stay updated on industry trends, marketing technologies, and consumer preferences to inform campaign development.
Contribute to the development of long-term marketing strategies for Vadilal brands and product lines.

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Skills

Experience working on food and beverage brands (a plus).
Knowledge of the Indian consumer landscape and marketing trends (a plus).
Strong understanding of Vadilal's brand and product portfolio (a plus).
Bilingual proficiency in English and Hindi (a plus).

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