Senior Marketing Analyst

As a Senior Marketing Analyst at Unilever, you'll be the trusted data storyteller, deciphering market trends, consumer behavior, and campaign performance to inform strategic decision-making across our diverse portfolio of beloved brands. You'll be the bridge between data and action, translating insights into actionable recommendations that fuel marketing campaigns and optimize brand performance.

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Responsibilities

Dive deep into data: Analyze market research, competitive intelligence, and campaign performance data using advanced analytical tools and techniques.
Uncover hidden gems: Identify key trends, patterns, and insights that inform marketing strategies and decision-making.
Craft compelling narratives: Translate complex data into clear, concise, and actionable insights that resonate with stakeholders across the organization.
Become the brand champion: Develop comprehensive market and competitive analyses to support brand positioning, product development, and pricing strategies.
Optimize for success: Track campaign performance, identify areas for improvement, and recommend data-driven optimizations to maximize effectiveness.
Collaborate and influence: Partner with cross-functional teams, including marketing, sales, and brand management, to ensure data-driven decision-making aligns with business objectives.
Stay ahead of the curve: Keep abreast of the latest marketing trends, data analysis tools, and consumer insights methodologies.

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Skills

Minimum 5 years of experience in marketing analytics or a related field.
Proven track record of successfully using data to inform marketing strategies and drive business results.
Strong analytical skills and proficiency in data analysis tools (e.g., Tableau, Power BI, SQL).
Excellent communication and presentation skills, with the ability to translate complex data into clear and actionable insights for diverse audiences.
Strategic thinking and problem-solving skills, with the ability to identify opportunities and develop solutions based on data analysis.
Passion for consumer insights and understanding of consumer behavior across various channels.
Experience in the consumer goods industry or a related field is a plus.

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