Lenovo Recruitment

This dynamic role offers immense challenge and the chance to make a tangible impact on a global scale. You'll lead a talented team of communication professionals, overseeing multi-channel campaigns across various products, segments, and regions. By leveraging your expertise and leadership skills, you'll set the strategic direction, drive innovation, and ensure seamless execution of communication strategies that deliver exceptional results.

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Responsibilities

• Conduct comprehensive market research studies using quantitative and qualitative methodologies.
• Analyze consumer behavior, preferences, and purchase patterns to identify emerging trends and unmet needs.
• Monitor competitor activity and assess their strengths, weaknesses, and market share.
• Gather and interpret data from various sources, including market reports, surveys, and focus groups.

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Skills

• Master's degree in Marketing Research, Business Administration, or a related field (preferred).
• 2-4 years of experience in market research, preferably within the technology industry (a plus).
• Strong analytical and problem-solving skills, adept at interpreting data and drawing meaningful conclusions.
• Excellent communication and presentation skills, able to convey complex information clearly and concisely.
• Proficiency in research methodologies, data analysis tools (e.g., SPSS, Excel), and market research software (a plus).
• Ability to work independently and as part of a team, meeting deadlines efficiently.
• Strong curiosity and a passion for understanding the tech industry and its consumers.

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