Sony Recruitment 2024

As our Digital Marketing Manager, you'll be the digital maestro, orchestrating engaging campaigns and crafting compelling narratives across diverse online channels. From social media and search engine optimization (SEO) to content marketing and paid advertising, you'll master the art of reaching and captivating our target audience.

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Responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with brand objectives and market trends.
• Manage and oversee all aspects of Sony's digital presence, including social media channels, website content, and paid advertising campaigns.
• Conceptualize and create engaging content, including social media posts, blog articles, videos, and email campaigns.
• Analyze campaign performance using data and insights, continually optimizing strategies for maximum impact.
• Stay updated on the latest digital marketing trends and technologies, implementing innovative approaches to reach audiences.
• Collaborate effectively with internal teams (product marketing, sales, design) and external agencies to ensure seamless campaign execution.
• Manage budgets and resources efficiently, demonstrating cost-effectiveness and return on investment.

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Skills

• Minimum 3-5 years of experience in digital marketing, with proven success in social media, content marketing, and/or paid advertising.
• Strong understanding of digital marketing principles and best practices (SEO, SEM, analytics, etc.).
• Excellent written and verbal communication skills, with the ability to craft compelling and persuasive copy.
• Creative thinking and storytelling abilities to develop engaging content that resonates with the audience.
• Data-driven approach to analyzing campaign performance and optimizing strategies.
• Proficient in digital marketing tools and platforms (e.g., social media management platforms, analytics tools, content management systems).
• Passion for Sony's brands and products is a plus.