Nykaa Recruitment 2024

As our Digital Marketing Strategist, you'll be the mastermind behind Nykaa's captivating online presence. You'll orchestrate innovative campaigns across various digital channels, paint the web with our brand story, and drive growth through strategic partnerships and data-driven insights. Be prepared to experiment with cutting-edge technologies, collaborate with creative teams, and witness the power of your digital artistry as it transforms the beauty landscape.

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Responsibilities

• Digital Maestro: Develop and execute comprehensive digital marketing strategies aligned with Nykaa's brand identity and target audience.
• Content Concoction: Craft compelling and engaging content for social media platforms, websites, and other digital channels, capturing the essence of Nykaa's beauty vision.
• Social Media Sorcerer: Manage and optimize Nykaa's social media presence, sparking conversations, building communities, and driving brand love.
• Paid Advertising Architect: Strategize and execute paid advertising campaigns across various platforms like Google Ads, Facebook Ads, and others, ensuring maximum reach and conversions.
• Influencer Alchemist: Identify and collaborate with relevant influencers to amplify brand reach and engagement.
• Data Decoder: Analyze digital marketing performance data, identify trends, and optimize strategies for continuous improvement.
• Collaboration Connoisseur: Work closely with other departments like marketing, sales, and product development to ensure seamless integration of digital marketing initiatives.

Nykaa Careers

Skills

• Minimum Bachelor's degree in Marketing, Communications, or a related field preferred.
• 3+ years of experience in digital marketing, with a proven track record of success in driving online engagement and growth.
• Strong understanding of digital marketing concepts and channels, including social media, SEO, content marketing, and paid advertising.
• Excellent written and verbal communication skills, with the ability to create compelling and persuasive content.
• Passion for the beauty and lifestyle industry, and a deep understanding of Nykaa's brand and target audience.
• Data-driven approach, with the ability to analyze marketing data and translate insights into actionable strategies.
• Ability to work independently and as part of a team in a fast-paced environment.
• Adaptability and comfort working remotely is essential.