CEAT Tyres Recruitment 2024

As our Content Marketing Manager in North Dumdum, you'll be the voice of CEAT Tyres across our digital channels, crafting content that resonates with our target audience and fuels brand loyalty. You'll wear multiple hats, from developing content strategies and managing editorial calendars to creating engaging blog posts, social media content, and other marketing materials. Your creativity, digital marketing expertise, and understanding of the tyre industry will be key in capturing attention, generating leads, and ultimately contributing to CEAT's growth in the region.

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Responsibilities:

• Develop and implement comprehensive content marketing strategies aligned with CEAT's brand goals and target audience.
• Create high-quality written and visual content across various formats (blog posts, articles, social media posts, infographics, videos, etc.).
• Manage editorial calendars and ensure timely content delivery across all platforms.
• Conduct keyword research and SEO optimization to improve organic reach and visibility.
• Analyze content performance using analytics tools and make data-driven recommendations for improvement.
• Manage and nurture relationships with freelance writers, designers, and other content creators.
• Stay updated on the latest content marketing trends and best practices within the automotive industry.
• Collaborate with marketing, sales, and other departments to ensure brand consistency and alignment.

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Skills:

• Minimum Bachelor's degree in Journalism, English, Marketing, or a related field (preferred).
• 3+ years of experience in content marketing or a similar role within a digital marketing agency or B2B company.
• Proven track record of creating engaging and informative content that drives results.
• Strong understanding of SEO principles and content optimization techniques.
• Proficiency in content management systems and analytics tools (e.g., WordPress, Google Analytics).
• Excellent written and verbal communication skills with the ability to tailor content to different audiences.
• Passion for the automotive industry and knowledge of tyre technology is a plus.
• Fluency in Bengali and English is essential.