Lenskart Recruitment 2024

As our Senior Marketing Analyst in North Dumdum, you'll be the data whisperer, translating numbers into actionable insights that fuel successful marketing campaigns. You'll analyze customer behavior, track campaign performance, and recommend data-driven strategies to optimize our marketing efforts across various channels. Your analytical skills, strategic thinking, and passion for data will be key in shaping Lenskart's marketing approach and driving brand growth in the region.

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Responsibilities

• Design and execute data-driven marketing research projects to understand customer behavior and market trends.
• Analyze website traffic, app usage, and other customer data to identify opportunities for growth.
• Develop and implement targeted marketing campaigns across various channels (digital, social media, email, etc.).
• Track and measure campaign performance using web analytics and marketing attribution tools.
• Generate reports and presentations to communicate insights and recommendations to stakeholders.
• Stay updated on the latest marketing trends and technologies to adapt and improve strategies.
• Collaborate with marketing, product, and other departments to ensure alignment and achieve shared goals.

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Skills

• Minimum Bachelor's degree in Marketing, Statistics, Economics, or a related field (preferred).
• 3+ years of experience in marketing analytics or a similar data-driven role.
• Strong proficiency in data analysis tools and techniques (e.g., SQL, Python, R).
• Experience with web analytics platforms (e.g., Google Analytics, Adobe Analytics) is desirable.
• Excellent communication, presentation, and storytelling skills to translate data into actionable insights.
• Ability to work independently and manage multiple projects simultaneously.
• Strong attention to detail and commitment to accuracy in data analysis.
• Fluency in Bengali and English is essential.