Lenskart Recruitment 2024

As our Title Analyst, you'll be the wordsmith behind the scenes, crafting clear, concise, and accurate product titles that inform and delight our customers. From analyzing product specifications and features to researching industry trends and ensuring brand consistency, you'll be the architect of information, building the perfect titles that guide customers towards their perfect eyewear finds.

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Responsibilities

• Analyze product specifications and features to craft informative and accurate titles for eyewear products across various categories (sunglasses, eyeglasses, contact lenses, etc.).
• Conduct thorough research on industry trends and competitor analysis to stay updated on market terminology and ensure brand-specific naming conventions.
• Apply established naming guidelines and style guides to maintain consistency and avoid title errors or inconsistencies.
• Identify and rectify existing title discrepancies or inaccuracies, ensuring product information is up-to-date and flawless.
• Collaborate with internal teams across product, marketing, and design to ensure title alignment with overall brand strategy and customer experience.
• Maintain detailed records of title changes and updates, facilitating traceability and auditability.
• Monitor customer feedback and identify potential areas for title improvement, enhancing the overall product information accuracy.

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Skills

• Minimum Bachelor's degree in English Literature, Communication, Marketing, or a related field (experience in product information management or copywriting is a plus!).
• Excellent analytical and research skills, with the ability to extract key information from technical specifications and market data.
• Strong attention to detail and a commitment to accuracy in all tasks.
• Excellent written and verbal communication skills, with the ability to express complex information clearly and concisely.
• Proficiency in online research tools and comfortable navigating technical product specifications.
• The ability to work independently and as part of a team in a fast-paced environment.
• A positive and proactive attitude with a willingness to learn and adapt to new processes and information.