Meesho Recruitment 2023-24

As a Marketing Research Analyst at Meesho, you'll be the bridge between data and decision-making. You'll conduct in-depth research to understand consumer behavior, market trends, and competitor activity, providing valuable insights that drive strategic marketing initiatives across Meesho's diverse platform.

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Responsibilities:

• Design and execute quantitative and qualitative research studies using various methodologies (surveys, focus groups, interviews, etc.).
• Analyze data using statistical tools and software to identify key trends, patterns, and insights.
• Prepare comprehensive reports and presentations to communicate research findings to stakeholders across departments.
• Stay up-to-date on the latest e-commerce and consumer trends, technologies, and regulations.
• Identify and track emerging market opportunities to inform product development and marketing strategies.
• Collaborate with marketing, product, and other teams to ensure research aligns with business objectives.

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Skills:

• Bachelor's degree in Marketing, Market Research, Business Administration, Statistics, or a related field.
• Minimum 2-3 years of experience in market research, preferably within the e-commerce industry.
• Strong analytical and data interpretation skills.
• Excellent communication, presentation, and interpersonal skills.
• Proficiency in market research methodologies and statistical analysis tools.
• Ability to work independently and as part of a team in a fast-paced environment.
• Passion for the e-commerce industry and a keen interest in understanding consumer behavior.