Adidas Recruitment 2023-24

 Adidas, the legendary sportswear icon, is searching for bright and ambitious minds to join their dynamic team as Product Marketing Managers in 2024. If you thrive in fast-paced environments, possess a deep understanding of consumer behavior, and love translating product innovations into captivating campaigns, then Adidas is the perfect place for you to unleash your brand magic and shape the future of sportswear.

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Responsibilities

• Develop and execute comprehensive marketing campaigns for specific Adidas product lines across various channels (digital, social media, retail, influencer marketing).
• Manage marketing budgets and timelines effectively, ensuring successful campaign execution within cost and time constraints.
• Collaborate with cross-functional teams (product development, design, sales) to ensure a cohesive and impactful brand narrative.
• Conduct market research and analyze data to identify target audiences, consumer trends, and campaign effectiveness.
• Create compelling content (product descriptions, press releases, social media posts) that resonates with Adidas's target audience and highlights product benefits.
• Track and analyze campaign performance through key metrics and optimize strategies for continuous improvement.
• Stay updated on the latest trends and technologies in the marketing and sportswear industries.

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Skills

• Bachelor's degree in Marketing, Advertising, Communications, or a related field (preferred).
• Minimum 3 years of experience in product marketing, ideally within the sports or apparel industry.
• Proven track record of success in developing and executing data-driven marketing campaigns.
• Strong understanding of digital marketing tools and platforms (social media, content management systems, analytics, etc.).
• Excellent communication and interpersonal skills with the ability to collaborate effectively with diverse teams.
• Ability to work independently and manage multiple projects simultaneously.
• Strong analytical and problem-solving skills with the ability to think creatively and identify solutions.
• Passion for sports and a deep understanding of Adidas's brand and target audience (a plus).